Liquidware is the leader in Digital Workspace Management solutions for Windows workspaces.

The company's products encompass all facets of management to ensure the ultimate user experience across all workspaces - physical, virtual, DaS or cloud. Enterprises across the globe utilize Liquidware solutions to dramatically decrease time spent managing workspaces, while delivering increased security, flexibility and scalability.

Supported platforms include Microsoft physical, Microsoft Azure Virtual Desktop (AVD), RDS desktops, Citrix Desktops, VMware Horizon, Amazon WorkSpaces, and Nutanix Frame. Liquidware products are available through a global network of partners.

For more information, visit www.liquidware.com.

SoftwareCentral develops products that are designed to simplify daily MECM/SCCM operations and to create new capabilities for system administrators.

SoftwareCentral was established as an independent company in 2007, and is based in the Greater-Copenhagen area. In 2016, SoftwareCentral merged with two of Denmark’s largest IT-consultancies (Mansoft A/S and Euro-Consult) and is now an independent division in the holding company MS Group A/S.

SoftwareCentral develops SCCM management tools that lie on top of Microsoft’s MECM platform. SoftwareCentral offers one of the most efficient MECM management tools on the market. Currently, there are more than two million clients, globally, that use our products.

Patch My PC simplifies third-party application patching for IT and security teams, trusted on over 25 million devices worldwide. Our solution automates the tedious, reduces risk, and saves time by integrating seamlessly with tools like Microsoft Intune and ConfigMgr.

But we’re more than just software. We’re a people-first, values-driven team known for responsive support, strong customer relationships, and a sense of humor (yes, we speak fluent meme). As a fully remote company, we believe great work happens when people feel trusted, supported, and empowered to make a difference.

Our goal? Make patching painless, and actually fun to work with.

Numecent simplifies the mobilization and management of Windows applications across modern desktop and multi-cloud environments. By extending DevOps capabilities to the management of Windows applications, Numecent’s Cloudpager platform enables you to dynamically provision, update, roll back, recall, and meter applications across all physical and virtual desktops in a highly automated fashion.

Its Cloudpaging container technology ensures even your most complex legacy and in-house applications can securely lift and shift to the latest Windows OS, with support for drivers, printers, and COM+ services.

By containerizing your applications, you can lift and shift all applications to any modern Windows desktop environment, including Azure Virtual Desktop, Windows 365, Citrix VDI/DaaS, Amazon WorkSpaces, Omnissa Horizon, and physical endpoints running Windows 11 or Windows on Arm.

With Windows 10 end of support on October 14^th (2025), let’s connect to make your next migration your last true application migration, wherever you decide to migrate to.

Website: Numecent
Social: @numecent
LinkedIn: Numecent

Recast Software exists to simplify the work of IT teams and enable them to create highly secure and compliant environments.
Our software does this by seamlessly integrating with existing IT infrastructure enabling quick visualization of endpoints in any environment, removing the manual processes in third-party application management, and gaining control of administrative privileges.
We do all of this while ensuring that you are getting the most out of your endpoint management platform investments.

Recast Software is trusted by tens of thousands of organizations, impacting over 60 million devices (and people) worldwide.

Flexera helps organizations understand and maximize the value of their technology, saving billions of dollars in wasted spend.

Powered by the Flexera Technology Intelligence Platform, our award-winning hybrid IT asset management and FinOps solutions provide comprehensive visibility and actionable insights on an organization’s entire IT ecosystem.

This intelligence enables IT, finance, procurement and cloud teams to address skyrocketing costs, optimize spend, mitigate risk, and identifies opportunities to create positive business outcomes.

More than 50,000 global organizations rely on Flexera and its Technopedia reference library, the largest repository of technology asset data. Learn more at flexera.com

At AppManagEvent 2025, Flexera Product experts for the solutions Software Vulnerability Manager and AdminStudio will be present.

The mission of Master Packager is to help build Windows application packages that end-users love, enterprises want, and the Windows OS needs.

During our five years in the market, we have achieved the goal of making professional application packaging software affordable for any company while establishing Master Packager as the new industry standard for working with MSI files.

Next, we will transform application management to be significantly simpler by focusing on developers, thus addressing application management issues at its core.

Access IT Automation offers an array of industry leading automation products to increase IT efficiency, productivity, and profitability. These API-driven tools offer organizations maximum flexibility, add 360-degree visibility, and provide actionable insights across an entire IT estate, helping improve end-user experience and slash IT costs.

Access IT Automation expertly delivers automated app packaging and testing capabilities, endpoint management, app/user/device monitoring and reporting, along with digital experience visualization and remediation.

Leveraging best-in-class automation technologies, Access IT Automation takes time-consuming, often low-level, manual IT tasks surrounding workspace and digital transformation management, migration projects (including cloud), Work From Anywhere (WFA) initiatives, or even application rollouts, giving IT teams and management the ability to work on what matters, whilst adding in the comfort of compliance and security at every step. Please visit www.accessitautomation.com for more information.

Advanced Installer (Caphyon)

Over the last 20 years Caphyon has created software applications for developers and Internet professionals that are reliable, secure and easy to use.

Advanced Installer is used for authoring MSI/MSIX packages and repackaging by a wide range of users, from beginners to senior developers and system administrators.
Fast and easy to use, it ensures a great ROI for your team, reducing the time used to create the setup packages and leaving more time for development.

At Juriba, we power enterprise digital workplace change by providing the tools and expertise to simplify the complexity of managing large-scale digital change—without the hassle. We specialize in application and device management, delivering real-time insights and automation that empower businesses to stay ahead of constant change.

With a proven track record of managing over 10 million change activities, our solutions help deliver application updates faster and more reliably across your enterprise without the manual workload. By streamlining workflows and supporting vendor command-line automation, Juriba automates packaging and testing for 80% of your applications, freeing you to focus on the complex applications that resist automation.

AppVentiX 

Founded in 2014, AppVentiX has reached a significant milestone, celebrating a decade of success.

Recognized as the simplest and most powerful tool for realtime application distribution and management in the market, we have consistently refined our expertise since our inception to become a leading provider in this field.

Our team's dedication makes us a reliable partner for our customers' needs.

At Cloudhouse, we break the cycle of unnecessary upgrades and mounting costs.
It’s not your application that’s the issue—it’s the outdated OS holding it back.Our Alchemy and Guardian products liberate your applications from obsolete systems, enabling your applications to continue delivering value but now in up-to-date secure and modern environments.

Delivering powerful security, compliance and risk mitigation capabilities to keep your business running smoothly. No costly, disruptive overhauls—just seamless modernisation (without any code changes or application changes) that preserves your critical services.

Why replace what’s still working?
Cloudhouse keeps your IT investments thriving, without compromise.

VMRay

Raynet is a global software vendor with market-leading solutions and managed services provider that helps companies worldwide to successfully manage their IT projects and IT operations. With a comprehensive portfolio of innovative products, Raynet sets standards in the industry and supports its customers to optimally secure and control their IT assets.

In addition to the headquarters in Paderborn, Raynet has further locations in Germany, the USA, Poland, Turkey, and the UK. With more than 150 highly qualified employees, Raynet has been supporting well-known customers and partners worldwide in their projects with its portfolio since 1999 – from IT and Data Management to Software Packaging and Workflow Management to Unified Endpoint Management.

Following the mission “Discover to Manage”, Raynet’s vision is that all companies worldwide achieve transparency and security as well as optimization of their IT investments by using powerful technologies.

Microsoft Corporation (MS) is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports and sells computer software, consumer electronics, personal computers, and related services.

Founded in 1989, Professional Development Systems b.v. (PDS) is the leading Benelux tool distributor & educational partner for packaging, virtualisation & Privilege Management tools.
 

With years of representation & training expertise in Wise Package Studio, ChangeBASE, AdminStudio and InstalllShield, in 2025 PDS represents the solutions from Flexera (AdminStudio, AppPortal, WFM and InstallShield), Raynet (RayPack Studio, Rayflow), Master Packager, BeyondTrust (Endpoint Privilege Management, Secure Remote Access, Secure Remote Support), Netwrix (PolicyPak, Auditor, ChangeTracker) and VMRay (Threat Analytics) for the Benelux region. Hosting unique IT Pro Speaker training on MSIX, Security and Win11/Server Deployment.

PDS proudly represents the licensing and solutions from these vendors to assist, as independent advisor, endusers and local (resell/implementation/knowledge) partners to create successfull projects in close partnership with "our" manufacturer. 

PDS is the founder of AppManagEvent since 2006.

This user group was founded in February 2013 as Windows Management User Group by IT Pro's with a passion for everything that has to do with managing Windows, but not limiting to Windows. Early 2021, we renamed our group to the Workplace Ninjas User Group in The Netherlands and be part of the broader WPNinja's all over EMEA.

Since 2022 there is a partnership between the annual IT Ninja event in Switzerland and AppManagEvent in the Netherlands

Our goal is to provide a platform for IT-Pro's to share knowledge gain from the field and to share tips and tricks. This can be done via periodic physical meetups, virtual events, blogs or other channels.

We want you to join us and take up the role within our User Group by sharing your knowledge with your peers from the community. Come and see us at the booth on the partner floor of AppManagEvent!

AppDeployNews is an initiative from a collective of application packagers, consisting of freelancers, corporate packagers and a few small companies.

Since there is no central platform for application packaging information (plus all related aspects) we felt the need to join forces to create a new(s) platform. We investigated the current sources of information and discovered information is scattered over more than hundred websites. Some current and up-to-date, some abandoned for several years. We decided to gather all interesting information and bundle this on a new(s) website.

Every person involved in application packaging for ten years or more will know exactly why we choose the name AppDeployNews.

Experts Live is a non-profit organization based in The Netherlands that has a mission to “enable sharing of knowledge and experience about Microsoft technologies worldwide” and was founded by Maarten Goet (MVP, RD).